Managing the customer decision journey
with Marketing Automation
with Marketing Automation
In this session you will discover how you can evolve from simple newsletters to intelligent, automated communication. Using real-life cases and practical frameworks, you will see how strategic thinking, data, and creativity converge to drive real customer impact.
Are you ready to accept that email marketing is not just about sending messages, but about building relationships across the customer journey?
What will you learn?
Are you ready to accept that email marketing is not just about sending messages, but about building relationships across the customer journey?
What will you learn?
- Understand how email marketing can help drive business results.
- Be able to set up a CRM Framework by defining lead stages and next best actions.
- Know how to strategically plan & design impactful email programs using the Customer Decision Journey Framework.
- Discover best practices from various industries and brands.