Making sense of GEO (and SEO!)
GEO, AIO, ASO, AEO etc….are the new words everybody is talking about, but what should we actually do with them and should we invest in these new strategies? Or are they just trendy abbreviations in the world of search?
A lot of brands still operate as if one channel can do it all. But the attention now lives across Google, LLM assistants, social, retail media and creators. Demand for your information hasn’t disappeared, only the points of discovery have multiplied.
With GEO, your brand is designed to be found on every touchpoint. In this webinar, we’ll walk through a new search approach, covering channel-less discoverability, content built for search and chat, and measurement frameworks trusted in the boardroom. Stop tying growth to a single algorithm, build a strategy that compounds everywhere your customers search, scroll, and ask.
So how about organic clicks and traffic? We think those are the metrics we shouldn't always focus on anymore. So what is important to focus on? In this new era, how can we, as marketers, adapt all this in a totally new world of search?
Join our masterclass on Thursday 30th October in the afternoon where SEO Specialist Jacco Hermus along with online marketing specialist Charlotte De Pauw, will dive into all the speculations and solutions of GEO. They’ll show how we at Springbok are adapting these new developments and preparing big brands for the future of search. So you can boost your organic visibility not only in Google but on all platforms!
In this 45-minute webinar, you'll:
🤔 Get to know what GEO is all about.
🕵🏼♀️ Learn how LLM models work and what kind of sources they use.
⏩ See how big brands are already ahead and how we helped them get there.
🚀 Discover how you can make the first steps to improve your content.
🖥️ Monitor the right search metrics and KPIs, and move beyond traffic-only reporting.
💡 Get takeaways for effective GEO tactics (spoiler alert: SEO is alive more than ever).
A lot of brands still operate as if one channel can do it all. But the attention now lives across Google, LLM assistants, social, retail media and creators. Demand for your information hasn’t disappeared, only the points of discovery have multiplied.
With GEO, your brand is designed to be found on every touchpoint. In this webinar, we’ll walk through a new search approach, covering channel-less discoverability, content built for search and chat, and measurement frameworks trusted in the boardroom. Stop tying growth to a single algorithm, build a strategy that compounds everywhere your customers search, scroll, and ask.
So how about organic clicks and traffic? We think those are the metrics we shouldn't always focus on anymore. So what is important to focus on? In this new era, how can we, as marketers, adapt all this in a totally new world of search?
Join our masterclass on Thursday 30th October in the afternoon where SEO Specialist Jacco Hermus along with online marketing specialist Charlotte De Pauw, will dive into all the speculations and solutions of GEO. They’ll show how we at Springbok are adapting these new developments and preparing big brands for the future of search. So you can boost your organic visibility not only in Google but on all platforms!
In this 45-minute webinar, you'll:
🤔 Get to know what GEO is all about.
🕵🏼♀️ Learn how LLM models work and what kind of sources they use.
⏩ See how big brands are already ahead and how we helped them get there.
🚀 Discover how you can make the first steps to improve your content.
🖥️ Monitor the right search metrics and KPIs, and move beyond traffic-only reporting.
💡 Get takeaways for effective GEO tactics (spoiler alert: SEO is alive more than ever).