With the emergence of artificial intelligence, we're witnessing a transformation in how marketing materials are produced. Whether designing visual elements, writing compelling text, or testing designs during the design process, AI can support and amplify creative professionals, enabling them to focus on the more strategic and innovative aspects of their work.

However, the integration of AI into creative processes raises questions. How do we ensure the authenticity and humanity of the materials we produce? What AI tools are available, and which should be used? And how can creative teams embrace AI without losing their artistic freedom? 

These questions are central to our exploration of the role of AI as a creative partner in the production of marketing materials. We will examine how AI can enhance the efficiency and effectiveness of your marketing campaigns while maintaining quality, authenticity and innovation.

So how does it work?

Springbok Creative AI Expert Jeroen Van Norren illustrates the transformative power of AI through a series of innovative production examples. He demonstrates that AI is so much more than a tool. It becomes a time-saving, hyper-efficient and creative companion for crafting effective marketing strategies and campaigns.

During the masterclass you’ll:

• learn everything about the impressive creative skills of generative AI
• find out how AI can make ad campaigns more efficient and personalized
• discover how AI can optimize your ads while preserving the human touch

Hope to see you there!
​​​​​​​Jeroen